On June 17, 2025, the Carrefour store in Chambourcy was the scene of an exceptional retail event: the official launch of Feastables, the chocolate brand of YouTube phenomenon MrBeast.
A unique operation orchestrated by RMA, a partner in the field to accompany this remarkable entry into the French market.
When a brand born on YouTube comes to life in-store
On Monday June 17, customers at the Carrefour store in Chambourcy were treated to much more than a simple checkout. They attended the official launch of Feastables, the chocolate brand of world-famous youtuber MrBeast, in a festive and immersive atmosphere.
At the helm of this field operation? Teams from field marketing agency RMA, mobilized to transform the brand's arrival into an unforgettable retail experience. The objective? Bring the brand to life directly at the point of sale and create an immediate bond with consumers.
An animation designed as a life-size showcase
The Feastables layout didn't just take its place on the shelf: it took possession of the space. Made-to-measure furnishings, eye-catching packaging, calibrated product displays - everything was designed to appeal, seduce and engage.
At the same time, a dynamic sales event gave the public a chance to discover the tablets, with tastings, presentations of the range, and discussions with speakers trained in the Feastables universe.
A real moment of closeness between the brand and its first French consumers.
A surprise visit that left a lasting impression
The icing on the cake was the appearance of MrBeast himself.
His presence created a real buzz in the store, with a captivated public, curious and moved to be able to approach one of the most influential Youtube creators of his generation.
An exceptional spotlight on the operation and the brand.
Feastables, soon everywhere in France
The launch in Chambourcy is just the beginning of Feastables' nationwide rollout across Carrefour, Carrefour Market and Cora banners.
Everywhere, RMA's teams take over to guarantee a meticulous layout, coherent animations and a consistent customer experience, in keeping with the brand's DNA.
