L'Oréal
2025
With RMA, L'Oréal turns the return of unsold goods into a lasting success.
See the L'Oréal project
Merchandising
What if the shelves told your story?
RMA transforms every linear meter into a brand experience. A look, an emotion, a purchase gesture: it all starts with merchandising that attracts, inspires and sells.
Your merchandising starts here.
We'll get back to you within 2 hours.
Leader in France
RMA, the merchandising agency that makes the difference in the field.
With 40 years' experience, RMA is the benchmark for merchandising in France.
Present in all distribution channels, our field experts optimize your shelves, install your POP displays and promote your products to guarantee maximum visibility and lasting commercial impact.
+ 250
active customers
The biggest brands entrust us with their merchandising every year.
+ 700 000
hours of merchandising per year
A continuous presence at the heart of sales outlets, throughout France.
+ 4000
retained stakeholders
Trained teams, committed and connected to your brand issues.
12
regional managers
Local management for maximum responsiveness throughout the country.
Merchandising expertise
4 areas of expertise, one objective: maximize the visibility of your products.
The right product, in the right place, at the right time.
Do you want greater shelf visibility, well-placed products and higher sales? With RMA, every operation is designed to transform your sales areas into levers for growth.
Whatever your needs in the field, our merchandising solutions combine precision, efficiency and responsiveness to turn every aisle visit into a sales opportunity.
Linear optimization
Invisible shelf space? We make them unforgettable.
Our merchandisers and promoters ensure precise layout in line with planograms, while enhancing your strategic areas.
Thanks to our daily presence in the field, and our close relationships with floor managers, we guarantee fast, smooth and measurable execution.
Respecting the planogram
Enhancing strategic zones
Coordination with department managers
Merchandiser training
POP & Theatrical
An eye-catching staging.
We transform your sales areas into veritable showcases for your brand. Thanks to the meticulous installation of your POP displays and striking theatrical displays, we boost your visibility and the impact of your operations.
From the installation of promotional furniture to the creation of immersive universes, every intervention is designed to arouse emotion and trigger purchases.
POS installation
Storage and integrated logistics
In-store & outdoor intervention
Testing, training and quality monitoring
Anti-breakage fight
An empty shelf is a missed opportunity.
Our teams make sure your products are always available on the shelves, so you never miss a sales opportunity.
Thanks to regular rounds and rigorous real-time monitoring, we can detect and correct breakages before they become visible.
Visiting and checking the shelves
Breakage reporting
Anomaly reporting
Fast, targeted restocking
Operation set-up
Manage your actions in the field with rigor and responsiveness.
From one-off installations to national campaigns, our teams ensure smooth deployment, in line with briefs, deadlines and field instructions.
Each tour is monitored, supervised and optimized to guarantee the commercial effectiveness of each visit.
Multi-site and multi-network planning
Compliance with brand briefs and instructions
Quality monitoring and centralized reporting
Reactivity throughout France
Tell us about your land project. Our team is ready to listen!
References
They entrust us with their merchandising. Why shouldn't you?
Case Studies
Success stories
In the field, every success has its story.
From strategy to action, discover our finest achievements.
POS design, on-site installation, quality control: each mission is a demonstration of efficiency, serving the visibility and performance of your brands.
Netflix
2025
When the cult series Stranger Things comes out of the screen and into the store.
See the Netflix production
Ferrero
2025
How RMA transformed the summer of 500 stores with ice creams that melt with pleasure!
See the Ferrero project
Feastables (MrBeast)
2025
RMA signs the lightning launch of Feastables, MrBeast's chocolate brand, throughout France.
See the realization Feastables (MrBeast)
Idhéa
2024
Idhéa and RMA, a successful recipe for combining visibility and taste buds.
See the Idhéa project
SNCF Connect
2023
RMA takes SNCF Connect to the heart of 5 stations in France.
See the SNCF Connect projectExpertise
Discover our solutions to boost your sales.
Merchandising
We maximize the visibility of your products in-store thanks to strategic positioning, optimized layout and fluid replenishment.
Entertainment
Our animation, street marketing and roadshow campaigns capture your prospects in strategic locations, boosting your brand awareness and building customer loyalty.
Sales force
We deploy qualified sales teams to represent your brand in the field, optimize your product presence and maximize your sales.
F.A.Q
Your questions, our answers.
All you need to know about merchandising with RMA.
What are the key stages in a merchandising campaign?
Each campaign begins with a phase of listening and analyzing your needs: objectives, commercial challenges, timing and logistical constraints.
A dedicated project manager is assigned to you: he or she coordinates all operations, from planning to the field. Together, we define the media to be deployed (POS, planograms, monitoring tools), then recruit or activate the merchandising teams best suited to your network.
Once the training and briefing have been completed, deployment can begin according to the plan defined together.
How quickly can your campaign be deployed?
Timescales vary according to the complexity of the project:
- For a simple operation (relocation, gondola head dressing), we can intervene within a few days.
- For a campaign involving POS manufacturing, logistics or personalization, a few weeks may be necessary.
Our nationwide network, our experience in the field and our logistics base enable us to ensure rapid, controlled implementation, while meeting your quality and timing requirements.
How do you monitor the results of your actions in the field?
We provide you with detailed reporting tools:
- Before/after photos
- Execution checklists
- Mission completion rate
- Reported anomalies or breakages
This data is consolidated and analyzed to give you a clear view of the impact of each operation. In addition, we can integrate your internal indicators (sales, inventory) for even more precise monitoring.
Who manages the field teams during the campaign?
A dedicated project manager oversees the assignment and remains your point of contact throughout the project. He is in direct contact with :
- Regional supervisors who ensure smooth operations in the field
- Merchandisers, trained and briefed according to your objectives
- Our support team, which manages information feedback and reporting
This comprehensive system enables us to guarantee rigor, responsiveness and fluidity in the execution of each campaign, even on a large scale.
Do you work all over France, even on local campaigns?
Yes, our organization is based on a dense territorial network, with teams present in every region.
We can coordinate a national campaign or target a local network or priority area, such as a major city, a test zone or a network of partner stores.
Our ability to intervene quickly, even in remote areas, is a major asset of our merchandising agency.
Can merchandising be combined with other marketing actions?
Yes, it's even recommended to maximize the visibility of your campaigns. Our merchandising actions can be combined with :
- Commercial events (tastings, demonstrations)
- Event-based operations (launches, roadshows)
- Shelf theatralization (staging, window displays, decorations)
- Digital merchandising (QR codes, interactive displays)
We build action plans tailored to your target, your budget and your conversion objectives.