With RMA, your sales gain strength in all your territories. Our experts embody your brand, negotiate, develop and build loyalty, transforming every contact into an opportunity for growth.
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RMA, the sales force agency that turns your goals into results.
For almost 40 years, we've been helping the biggest brands deploy and optimize their marketing systems.
Outsourced, back-up or shared sales forces: our teams adapt to your challenges, your markets and your distribution channels.
5 areas of expertise, one objective: transforming your ambitions into commercial success.
Every visit, every negotiation, every product placement counts.
Our teams embody your brand in the field to create opportunities, strengthen your POS positions and drive sustainable sales growth.
Our strength: an agile organization, trained sales representatives & promoters, dedicated local management and an integrated IT service to generate performance where it's needed!
Permanent sales force
Your brand, our teams, a single objective: performance.
Our sales representatives represent your brand in the field.
They negotiate, reference, optimize your locations and develop your sales, while remaining perfectly aligned with your strategic priorities.
Commando sales force
Reinforce your presence, when and where you need it.
Our commando or seasonal sales forces support your in-house teams to manage peaks in activity, one-off campaigns or strategic operations.
Flexibility, responsiveness and commercial expertise: everything is designed to amplify your impact without HR constraints.
Temporary recruitment
Qualified, operational profiles, immediately available.
Thanks to our in-house HR department, we can provide sales and promotion staff perfectly suited to your needs, for one-off or seasonal assignments.
A fast, flexible solution with no compromise on quality.
Audit & assessment
Measure, optimize, progress.
RMA can help you manage your sales performance with precise, usable audits.
Our assessment tools identify the levers for improvement in the field to maximize your return on investment.
Innovation & IT management
Technological tools to enhance performance in the field.
Our in-house IT department designs and deploys tailor-made solutions for our teams and customers.
Customizable CRM, real-time tracking platforms and decision-support tools give you a clear, actionable view of your sales activity.
Ready to boost your sales? Activate your sales force now.
Brands that rely on our sales force.
Discover our solutions to boost your sales.
Merchandising
We maximize the visibility of your products in-store thanks to strategic positioning, optimized layout and fluid replenishment.
Entertainment
Our animation, street marketing and roadshow campaigns capture your prospects in strategic locations, boosting your brand awareness and building customer loyalty.
Sales force
We deploy qualified sales teams to represent your brand in the field, optimize your product presence and maximize your sales.
Your questions, our answers.
Everything you need to know about outsourcing your sales force with RMA.
What are the advantages of an outsourced sales force?
Outsourcing your sales force is first and foremost about gaining flexibility and efficiency.
You'll reduce your fixed costs, have access to trained and immediately operational teams, and benefit from complete management by our project managers.
The result: greater responsiveness, shorter sales cycles and a stronger presence in your distribution channels. Our customers report an average +30% performance improvement on their national campaigns.
How long does it take to set up an outsourced sales force?
Between 3 and 6 weeks, depending on the size of the system. Our in-house HR unit manages recruitment, training and scheduling.
In case of urgent need, we can mobilize temporary sales forces in a matter of days, thanks to our database of over 4,000 certified sales representatives.
Do you operate in all distribution channels?
Yes, our sales forces operate across all networks: supermarkets, hypermarkets and hypermarkets, DIY outlets, convenience stores, pharmacies, BtoB and specialized retail.
We adapt the profile of our sales staff (area manager, promoter, sales manager...) according to product type, area and sales objectives. Our nationwide network guarantees uniform coverage, whatever your market.
How do you guarantee the quality and conformity of your sales pitch?
Each employee undergoes initial training aligned with your brand values, sales pitches and objectives. Knowledge is validated via quizzes and interactive digital briefs.
In the field, regional managers ensure continuous quality monitoring with photo reporting, visit feedback and on-the-spot coaching to guarantee consistency of approach and posture.
Do you offer temporary or seasonal devices?
Yes, this is one of our key areas of expertise.
Our auxiliary or temporary sales forces are available for launches, peaks in activity, end-of-year campaigns or targeted missions.
These systems offer you the flexibility of a one-off reinforcement without burdening your in-house staff, while maintaining a high level of sales performance.
How do you monitor team performance in the field?
We have an in-house digital management and real-time reporting tool.
Every action is tracked: visits, orders, photos, point-of-sale returns, sales and DN indicators. Our customers have access to a personalized dashboard, updated continuously, to measure results and adjust ongoing actions.
Is it possible to combine a sales force with merchandising or sales promotion?
Yes, and that's one of RMA's strengths. We offer integrated and complementary solutions: sales force + merchandising + sales promotion.
This unified approach ensures consistency between visibility, product presence and sales action, to maximize conversion at the point of sale.
What guarantees of reliability and transparency does RMA offer?
RMA is an independent, family-run company, Qualiopi-certified for training and a member of SORAP. Each assignment is supervised by a regional manager and a dedicated project manager.
You benefit from clear follow-up, comprehensive reporting and a single point of contact from briefing to results analysis.
Do your sales forces operate internationally?
Yes. In addition to France, we have sites in Belgium, the Netherlands and La Réunion.
Depending on your needs, we can deploy coordinated cross-border systems, in collaboration with your European subsidiaries.
This multi-country presence enables us to guarantee the consistency of your sales actions on a pan-European scale.
Why use RMA rather than another agency?
RMA has 40 years' experience and recognized expertise in all networks: supermarkets, hypermarkets, convenience stores, BtoB, pharmacies and specialized retail.
What makes us different? A hands-on culture inherited from our merchandising and animation DNA.
We don't just place sales people: we train genuine brand ambassadors, supervised and managed in real time.
Which sectors make the most use of outsourced sales force?
We operate in a wide range of sectors: food and non-food retailing, cosmetics, healthcare, high-tech, beverages, DIY, catering, press...
Each sector has its own specificities, and our sales people are trained to adapt to each world and each type of customer. Our strength lies in the versatility and specialization of our field teams.