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Sales animation
Attract, engage and thrill your consumers!

With RMA, your sales events become genuine brand experiences: lively, shared and unforgettable.

Your animation project starts here.

We'll get back to you within 2 hours.

Emotional partner

RMA, the sales animation agency that gets your sales moving.

Every day, we transform our points of sale into real places of emotion, exchange and discovery.

Demonstrations, tastings, staged events or road shows: we create unique on-the-ground experiences to connect with and capture the attention of your consumers, anywhere in France and abroad.

+ 250
active customers
The biggest brands entrust us with their activation campaigns every year.
+ 85 000
animated days per year
Experiences that bring your brand and its customers closer together.
+ 4 000
retained stakeholders
Trained, committed animators who are ambassadors for your values.
12
regional managers
Local support for perfect execution, wherever you are.
Expertise Events

4 areas of expertise, one objective: create emotion and trigger purchase.

A smile, a chat, a product trial: it all starts with an encounter.

We transform these moments into real sales levers thanks to engaging, human and memorable events.

Our strength: a perfect command of the field, trained teams and unlimited creativity to activate your sales where it counts.

rma agence animation commerciale gms

Sales animation

Bring your products to life at the point of sale.

Thanks to our trained and briefed animators, each intervention adds value to your products with a convincing human presence, in the right place at the right time.

We create a direct link between your brand and your customers, capturing attention, arousing emotion and triggering purchase at first glance.

Brand ambassador selection
Controlled speech aligned with your image
Perfect on-site performance
Real-time reporting and monitoring
rma agence animation commerciale evenementiel micro

Event entertainment

Want to make an impression? Put your brand on stage.

We imagine the powerful moment that attracts, animates and converts.

At your point of sale, trade show or shopping mall, our microphone animators generate traffic, energize the atmosphere and get your message across with impact.

A sound and festive atmosphere
Lively, engaging speaking
Coordination between animation and sales
Rapid deployment throughout France
rma agence animation commerciale degustation

Tasting

A product to taste? We let the flavors speak for themselves.

Our tasting events turn discovery into a sensory experience. By stimulating the taste buds, we remove disincentives to purchase and create an immediate preference.

Each tasting is designed to be smooth, friendly and perfectly executed.

Specialized, product-trained animators
Strict compliance with hygiene standards
Materials and logistics provided
Product sales pitch integrated into speech
rma agence animation commerciale roadshow street marketing

Road show & Street marketing

A launch you want to shine? Come on board with us.

We design mobile devices to bring your brand to life outside the traditional circuits: event tours, operations in city centers, animations on strategic sites.

Our organization guarantees visibility, impact and direct interaction with your targets.

Itineraries planned according to your objectives
Customized trucks, stands and scooters
Trained and committed field teams
Centralized logistics and reporting

An idea, a launch, a strong season? Our animation experts are here to guide you.

References

They chose RMA to make a difference. Why shouldn't you?

Idhéa logo - RMA customer
SC Johnson logo - RMA customer
Carte Noire logo - RMA customer
Lindt logo - RMA customer
Logista logo - RMA customer
Logo Mr Beast Feastables - Customer RMA
Char-Broil logo - RMA customer
L'Oréal logo - RMA customer
SNCF Connect logo - RMA customer
Maison Monfort logo - RMA customer
customer logo groupe thions arvix
GB Foods logo - RMA customer
Pernod Ricard logo - RMA customer
Happyvore logo - RMA customer
Kenvue logo - RMA customer
Smartbox logo - RMA customer
wonderbox customer logo
Bjorg logo - RMA customer
Ferrero logo - RMA customer
Netflix logo - RMA customer
Labeyrie logo - RMA customer
Case Studies
Success stories

When emotion becomes performance.

Tastings that bring out the flavors, launches that thrill the crowds, experiences that leave a lasting impression.

Discover how RMA creates the spark between your products and your consumers in the field, where it all comes down to it.

Expertise

Discover our solutions to boost your sales.

Merchandising - RMA

Merchandising

We maximize the visibility of your products in-store thanks to strategic positioning, optimized layout and fluid replenishment.

See the Merchandising page
Sales promotion - RMA

Entertainment

Our animation, street marketing and roadshow campaigns capture your prospects in strategic locations, boosting your brand awareness and building customer loyalty.

See the Events page
Sales force - RMA

Sales force

We deploy qualified sales teams to represent your brand in the field, optimize your product presence and maximize your sales.

See Sales force page
F.A.Q

Your questions, our answers

All you need to know about sales promotion with RMA.

How long does it take to prepare and launch a sales event?

The average lead time is 2 to 4 weeks, depending on the size of the project.

As soon as your brief has been validated, we launch a rigorous phase: definition of the concept, selection of suitable profiles, validation of materials, logistical planning and customized training.

This preparation guarantees smooth execution in the field and immediate impact in the store. For urgent or recurring operations, our agile organization also enables accelerated implementation.

Are your sales events suitable for all business sectors?

Absolutely. Thanks to our multi-sector experience, we operate in a wide variety of sectors: food and non-food retailing, beauty, high-tech, health, culture, etc.

Our teams adapt to each universe and each target to propose relevant animations, consistent with your brand's image and consumers' expectations.

Whether it's a product launch, an awareness campaign or sales support, we'll create a tailor-made solution.

How do you ensure that my brand's guidelines are respected during the event?

This is a key point at RMA.

Each trainer receives a precise brief, enriched with teaching aids (product sheet, demonstration videos, digital book), and takes part in a discussion with our project managers.

An online quiz helps to validate understanding of the issues. In the field, our trainers are supervised and monitored for quality, with immediate feedback.

The result: a controlled message, a posture aligned with your values, and perfect consistency between your strategy and execution on the ground.

Do you offer solutions for measuring the return on investment (ROI) of campaigns?

Yes, performance is at the heart of our approach.

We provide you with complete reporting including: before/after sales indicators, the number of interactions achieved, qualitative feedback from consumers, geolocated and dated photos, as well as comments from floor managers.

At the end of the campaign, an assessment is presented to you to analyze results, identify levers for progress and fine-tune future operations.

Do your services include the creation of communication media (POS, stands, digital tools)?

Exactly. We design and produce all the materials you need for your event: counters, aprons, product sheets, kakemonos, flyers, POP displays, customized stands, interactive digital devices...

Our integrated service gives you a single point of contact for the creation, production, storage and delivery of your media to the point of sale. This guarantees visual consistency, logistical efficiency and precious time savings.

Can I run a sales event at several points of sale at the same time?

Yes, that's one of our strengths. Thanks to our network of several thousand animators and area managers throughout France, we can roll out your campaigns to dozens or hundreds of points of sale at the same time.

Our central coordination ensures consistent execution, adherence to schedules and rigorous supervision. You benefit from a national turnkey solution, managed by a dedicated project team.

What tools do you use to coordinate and supervise events in the field?

We use a digital project management platform developed in-house.

It enables real-time monitoring of the status of assignments, the availability of participants, the downloading of briefs, the signing of contracts, the validation of reports and the analysis of performance. Each animator can access it from his or her cell phone.

This organization guarantees transparency, responsiveness and fluidity throughout the operation, from preparation to final reporting.

Does your agency offer shopper activation solutions that complement sales promotion?

Yes, our approach is global. In addition to animation, we integrate merchandising, back-up sales force, in-store media and theatrical solutions.

This enables us to create truly omnichannel point-of-sale campaigns that combine visibility, interaction and conversion.

We can, for example, combine an animation with a shelf-head dramatization, an interactive POP display or a promotional offer relayed via digital media or couponing.