L'Oréal
2025
With RMA, L'Oréal turns the return of unsold goods into a lasting success.
See the L'Oréal project
With RMA, your sales events become genuine brand experiences: lively, shared and unforgettable.
We'll get back to you within 2 hours.
Demonstrations, tastings, staged events or road shows: we create unique on-the-ground experiences to connect with and capture the attention of your consumers, anywhere in France and abroad.
We transform these moments into real sales levers thanks to engaging, human and memorable events.
Our strength: a perfect command of the field, trained teams and unlimited creativity to activate your sales where it counts.
Thanks to our trained and briefed animators, each intervention adds value to your products with a convincing human presence, in the right place at the right time.
We create a direct link between your brand and your customers, capturing attention, arousing emotion and triggering purchase at first glance.
We imagine the powerful moment that attracts, animates and converts.
At your point of sale, trade show or shopping mall, our microphone animators generate traffic, energize the atmosphere and get your message across with impact.
Our tasting events turn discovery into a sensory experience. By stimulating the taste buds, we remove disincentives to purchase and create an immediate preference.
Each tasting is designed to be smooth, friendly and perfectly executed.
We design mobile devices to bring your brand to life outside the traditional circuits: event tours, operations in city centers, animations on strategic sites.
Our organization guarantees visibility, impact and direct interaction with your targets.
An idea, a launch, a strong season? Our animation experts are here to guide you.
Tastings that bring out the flavors, launches that thrill the crowds, experiences that leave a lasting impression.
Discover how RMA creates the spark between your products and your consumers in the field, where it all comes down to it.
We maximize the visibility of your products in-store thanks to strategic positioning, optimized layout and fluid replenishment.
Our animation, street marketing and roadshow campaigns capture your prospects in strategic locations, boosting your brand awareness and building customer loyalty.
We deploy qualified sales teams to represent your brand in the field, optimize your product presence and maximize your sales.
All you need to know about sales promotion with RMA.
The average lead time is 2 to 4 weeks, depending on the size of the project.
As soon as your brief has been validated, we launch a rigorous phase: definition of the concept, selection of suitable profiles, validation of materials, logistical planning and customized training.
This preparation guarantees smooth execution in the field and immediate impact in the store. For urgent or recurring operations, our agile organization also enables accelerated implementation.
Absolutely. Thanks to our multi-sector experience, we operate in a wide variety of sectors: food and non-food retailing, beauty, high-tech, health, culture, etc.
Our teams adapt to each universe and each target to propose relevant animations, consistent with your brand's image and consumers' expectations.
Whether it's a product launch, an awareness campaign or sales support, we'll create a tailor-made solution.
This is a key point at RMA.
Each trainer receives a precise brief, enriched with teaching aids (product sheet, demonstration videos, digital book), and takes part in a discussion with our project managers.
An online quiz helps to validate understanding of the issues. In the field, our trainers are supervised and monitored for quality, with immediate feedback.
The result: a controlled message, a posture aligned with your values, and perfect consistency between your strategy and execution on the ground.
Yes, performance is at the heart of our approach.
We provide you with complete reporting including: before/after sales indicators, the number of interactions achieved, qualitative feedback from consumers, geolocated and dated photos, as well as comments from floor managers.
At the end of the campaign, an assessment is presented to you to analyze results, identify levers for progress and fine-tune future operations.
Exactly. We design and produce all the materials you need for your event: counters, aprons, product sheets, kakemonos, flyers, POP displays, customized stands, interactive digital devices...
Our integrated service gives you a single point of contact for the creation, production, storage and delivery of your media to the point of sale. This guarantees visual consistency, logistical efficiency and precious time savings.
Yes, that's one of our strengths. Thanks to our network of several thousand animators and area managers throughout France, we can roll out your campaigns to dozens or hundreds of points of sale at the same time.
Our central coordination ensures consistent execution, adherence to schedules and rigorous supervision. You benefit from a national turnkey solution, managed by a dedicated project team.
We use a digital project management platform developed in-house.
It enables real-time monitoring of the status of assignments, the availability of participants, the downloading of briefs, the signing of contracts, the validation of reports and the analysis of performance. Each animator can access it from his or her cell phone.
This organization guarantees transparency, responsiveness and fluidity throughout the operation, from preparation to final reporting.
Yes, our approach is global. In addition to animation, we integrate merchandising, back-up sales force, in-store media and theatrical solutions.
This enables us to create truly omnichannel point-of-sale campaigns that combine visibility, interaction and conversion.
We can, for example, combine an animation with a shelf-head dramatization, an interactive POP display or a promotional offer relayed via digital media or couponing.